Key Takeaways:

• Kletsel Dehe Wintun Nation's business arm opposes AB 831
• Bill could impact $1 billion annual revenue from sweepstakes industry
• Smaller tribes might benefit from social gaming platforms

The Kletsel Economic Development Authority (KEDA), a business entity of the Kletsel Dehe Wintun Nation, has aligned with the Social Gaming Leadership Alliance (SGLA) to challenge California's Assembly Bill 831. This legislation, initially introduced by Avelino Valencia, seeks to regulate sweepstakes casinos, which often operate in a legal gray area.

KEDA and SGLA argue that AB 831's current language is overly broad. Their stance is supported by research suggesting the sweepstakes industry contributes $1 billion annually to California's economy. The alliance contends that smaller, geographically isolated tribes could benefit from social gaming platforms like sweepstakes casinos.

According to KEDA, the potential revenue could be invested in essential services for tribal communities, including healthcare, education, and housing. They highlight that nearly one-third of California's tribal members live below the poverty line, emphasizing the potential economic impact of these gaming platforms.

Coinciding with this development, social platform operator VGW has partnered with KEDA to launch a new sweepstakes and social casino. VGW, like KEDA and SGLA, opposes AB 831.

However, the bill's opponents face an uphill battle. AB 831 has been progressing through the California legislature with strong support, recently passing with 7 ayes to 0 noes. Due to its potential economic impact, the bill is currently in the suspense file for further review.

It's worth noting that other California-based tribes support AB 831, seeking to eliminate sweepstakes casinos from the state. This internal disagreement among tribal entities adds another layer of complexity to the ongoing debate.

As the industry watches these developments, Plinko game enthusiasts and operators may need to consider how potential regulatory changes could affect their favorite games and platforms. The outcome of this legislative battle could shape the future landscape of online gaming in California, potentially influencing trends in Plinko and other casino-style games.